Do I know this?

So .. while doing my reading for marketing week 7 ... i came across this..

There is something I don't know

that I am supposed to know.

I don't know what it is I don't know, 

and yet am supposed to know;

and I feel I look stupid

if I seem both not to know it

and not to know what it is I don't know.

Therefore I pretend to know it.

This is nerve racking

since I don't know what I must pretend to know.

Therefore I pretend to know everything.

I feel you know what I am supposed to know

but you can't tell me what it is

because you don't know that I don't know what it is.

You may know what I don't know, but not

that I don't know it,

and I can't tell you. So you will have to tell me everything.

(R D Laing's Knots)

In a nutshell .... that is the basis of my entire academic life!